Corporate Social Responsibility Essay Example | Topics and Well Written Essays - 750 words - 2

Corporate Social Responsibility - Essay Example Despite the fact that the association had a compelling recognized record as an initiator of corporate social duty, The Body Shop had its blondie portion of pundits. Since 1990, the association confronted high examination with respect to its few cases and business exercises. A few pundits denounced that the association and the originators of the association are wolves in sheep's clothing as they didn't follow the association esteems and arrangements. In the year 1994, as per the report of Jon Entine, the association didn't direct any beneficent commitment or exercises in its initial 11 years of business activity. Additionally, in the resulting years The Body Shop contributed under 1.5% of pre-charge benefit to noble cause (Mallin, 2009, p.71). In addition, as indicated by Jon Entine, a few ex-representatives of Body Shop guaranteed that the association gives different created items to their objective clients. The association is submitted in giving normal and excellent items. Just keep ing up the lavish idea of the items are insufficient to draw in the clients. They have to guarantee that the items should be conveyed dependent on the hierarchical worth. The facts confirm that The Body Shop has been taken over by L’Oreal. L’Oreal utilizes creature testing for makeup. Then again, organizer of Body Shop contradicted this idea of creature testing for their beauty care products all through their business activity of 30 years. Against Nestle and Anti-creature campaigners began to blacklist the results of Body Shop. Because of this dissent, L’Oreal explained that they didn't execute any creature testing since 1989 (Purkayastha and Fernando, 2007, p.12). Besides, as per a critic’s report, Body shop attempted to source fixings from the associations that guard and secure all the nearby farmers’ lawful rights. The association assembled assets for the items in an exploitative manner that made enormous debate. Accordingly, the association attempted to explain that they are taken over by L’Oreal. It isn't deficiency in any way. Upkeep of business morals and hierarchical worth is a significant boundary of an effective business. The association submitted that they will give characteristic and top notch beauty care products to their objective clients. Sadly, as indicated by the conversation of a few ex-representatives it has been discovered that they give a few manufactured excellence items. It is an infringement of hierarchical vale and morals. Clients are considered as the significant business development drivers. It is significant for the association to shield human rights. Powerful corporate social obligation causes an association to expand business benefits through economical strategic policies. The associations need to think about social, conservative, natural and lawful rights to accomplish business objective. In addition, feasible strategic policies encourages associations to expand their image picture and notoriety in the serious worldwide, glocal and nearby market. Green business system incorporates green commercialization. Body Shop follows forceful business extension plans. Significant target of the association is to bring in colossal cash for their significant and rich

Essay Topics - Writing Problems and Solutions

Essay Topics - Writing Problems and SolutionsIf you're looking for ways to write a good problem-solution essay, it can be very difficult to find essay topics that are interesting and come from the heart. Below are four essays topic options you can use to express your ideas more effectively.The most common problem/solution essay topics are the two that we've already discussed. People love to write about an activity or task, how they solved it and how they learned. Unfortunately, most people don't really know how to express this in an essay so they either end up writing a one paragraph story with no real detail, or they try to write something that feels like a real story.So how do you get around these problems when you're trying to find essay topics? Here are four great problems/solutions essay topics.A story is your best option if you want a coherent and interesting story about an event. This works especially well if you are able to incorporate facts and details from other parts of th e essay into the main story. But this can be hard to do if you aren't really sure how to structure a compelling story that makes sense. So it's really best to get someone else to help you write your story and then rewrite it once you've had a chance to have a look at it.Another great idea for problem/solution essay topics is a group project. These types of essays are popular because they allow the student to create a lasting and unique learning experience for themselves. If you've got some free time on your hands, why not see if you can come up with a class project to complete. Maybe a club, a class project or a class exercise can be used as problem/solution essay topics.Speaking of exercises, this isone of the biggest issue that students run into when trying to come up with essay topics. But these exercises are really helpful because they allow you to test yourself against the material that you're studying and learn from your mistakes. Of course, this all gets even better if you're able to make your own exercises by making things up and putting them into a computer program or using resources like computer games and puzzles.Finally, I'm going to recommend doing your best to write problem/solution essay topics that involve the things that make you unique. For example, if you're a very creative person, maybe you're a nature enthusiast, a scholar, a world traveler, or a basketball player. Whatever the case, by developing your unique trait and sticking to it, you'll be able to write about it in your essay that others won't be able to duplicate.Now that you know how to come up with essay topics, it's up to you to put them to work for you. Find some activities or exercises that you can use as essay topics and start planning how to write an essay on each of them.

Cancer Essays (3924 words) - RTT, Anatomical Pathology,

Malignant growth Malignant growth Of the considerable number of maladies and infections that are known to man, no other can strike dread in such a significant number of individuals' souls, as the word malignant growth. What is disease? Malignant growth is another development of tissue coming about because of a nonstop expansion of irregular cells that can attack and decimate other tissues.1 Cancer might be found in a cell or tissue in the human body. Malignant growth isn't found in just people, yet in addition in creatures and plants. Disease cells can develop any place typical cells develop or separate. Malignant growth isn't one malady yet many single infections grouped under one name.2 In our bodies we produce a large number of new cells ordinary. We produce these cell so as to develop until we arrive at adulthood. At the point when we arrive at adulthood, these cells recreate principally to recuperate wounds and to supplant the cells that have died.3 When we take a gander at a harmful cells, we see that it separates perpetually. As the cell separates and increases, it takes up increasingly more of the space that the solid cells once needed to work in. These cells will occupy increasingly more room until they can move into new zones of the body or the living being in which they live kicks the bucket. This procedure of moving to new destinations inside the body is called metastasis.4 1. Robert A. Weiberg, Racing to the Beginning of the Road,Random House 1996, pg. XI. 2. Excerpted from Compton's Interactive Encyclopedia,1994,NewMedia, Inc. 3. R. Award Steen, The Basic Science of Cancer, Plenum Press, 1993, pg. 31. 4. Steven A. Rosenberg, The Transformed Cell G.P. Putnam's Sons, 1992, pg. 341. 1. There are a wide range of sorts of malignant growth. Out of the several unique kinds of malignant growth, there are three sub types to help group the various sorts of disease. To start with, Sarcomas, emerge from connective and steady tissue, for example, bone, ligament, veins, muscle and fat. Second, Carcinomas, which incorporate the most as often as possible happening types of human malignant growth, emerge from epithelial tissue, for example, the skin and the covering of the body cavities and organs, and the glandular tissue of the bosom and prostrate. Carcinomas with a structure looking like skin are named squamous cell carcinomas. Those that look like glandular tissue are called adenocarcinomas. Third, Leukemias and lymphomas incorporate the tumors that include blood framing tissues and are embodied by the amplification of the lymph hubs, the attack of the spleen and bone marrow and the over creation of juvenile white cells.5 The main number more prominent than the quantity of various sorts of malignancy is the quantity of individuals found to have these lethal sicknesses. One million new instances of malignant growth are analyzed in the United States alone every year. 500,000 bite the dust each 5. Excerpted from Compton's Interactive Encyclopedia, 1994. 2. year from this infection. It is likewise evaluated that 30% of the Americans living today, or 76 million Americans will create malignancy in their lifetime.6 As researcher search to fix this alarming illness, with the assistance of a huge number of dollars in gifts, we despite everything don't have the foggiest idea what makes disease attack. We do comprehend that the infections likeliness to shape is elevated with the various situations that individuals live in. Scientists see that with steady contact with cancer-causing agents, substances that advance the improvement of malignant growth, is right around an assurance that the individual will create disease sooner or later in their life. Synthetic concoctions, radiation and infections are the principle sorts of cancer-causing agents. Consistent introduction to these cancer-causing agents cause quality anomalies that can be acquired or actuated in a body cell. These cells can likewise be harmed by outside sources. After numerous transformations from these cancer-causing agents, it is felt that changes will happen and will deliver a threatening cell that will duplicate itself into numerous destructive cells. Infections are the reason for about 15% all things considered. The infection can attack cells and cause them to integrate new popular particles; infections convey oncogenes that can 6. Excerpted from Encarta Encyclopedia, 1997. 3. contaminate cells and cause threatening change. Chromosomal structure change has been seen in 90% of all human disease. Chromosomes are the vault for all hereditary data required to construct a cell. 7 Chromosomal changes are presently considered as normal

An Overview Of Jerry Success Cineplex Business Essay - Free Essay Example

Fundamental of Entrepreneurship is a subject of study entrepreneurial methods of management to establish a successful organization. Moreover, it allowed us to learn about the knowledge of identify, conceptualize and harvest new ventures. We can utilize such knowledge and to apply it in the functional areas towards the goal of commencing a business. The title of Fundamental of Entrepreneurship assignment is starting a new business. Jerry is a young graduate and has just starting a new business enterprise. As an experienced business executive, I was required to give advice to Jerry to succeed in his business. Task 1 discuss about the review of performance of Jerry Success Cineplex. Jerry Success Cineplex is in the industry of media and entertainment which provide film distribution service. Moreover, the Cineplex is located at Kinta City, Ipoh where it consists of 5 Cineplex halls with 750 seats. The profit that Jerry Success Cineplex had earned in 2012 is 25.2 Thousand. Task 2 regarding to the strength and weakness of Jerry Success Cineplex. The strength of Jerry Success Cineplex that allowed Jerry to gain over his competitors are the customers can purchase the movie tickets through internet, the seat is suitable and the movie they showing is more than the others Cineplex in Ipoh. On the contrary, Jerry Success Cineplexs weaknesses are the choice of snack foods and drinks they sell is less, the movie tickets price is expensive and the Cineplex does not provide bench at the entrance to Cineplex hall. Task 3 discuss about the plan of action that will capitalize on the Jerry Success Cineplexs strengths and overcome its weakness. Jerry should update his company website daily, maintain the sound system and air-condition system periodical and allocate the movie show time according to the sales to capitalize on his Cineplex strengths. On the other hand, Jerry should provide more choice of food and drink to the customers and using pull strategy to attract more customers, apply competition based pricing strategy and provide benches at waiting area to overcome its weakness. Finally, Task 4 discuss about the ways to maintained and strengthened the existing performance of Jerry Success Cineplex. In order to strengthen the existing performance, Jerry should take over, joint venture with another company an d expand his business to more shopping complex. Jerry also can reinforce his business performance through globalization. 2.1 Review of Performance Jerry is starting up a new business in media and entertainment industry. The business that Jerry operating is a Cineplex that provides the services of film distribution to his value customers. Jerrys new business name is Jerry Success Cineplex and it was located at Kinta City, Ipoh. As a result of Kinta City is nearby the town and the crowds of Kinta City are bustling, therefore, Jerry had chosen to operate Jerry Success Cineplex at Kinta City, Ipoh. 2.1.1 Overview of Jerry Success Cineplex Jerry Success Cineplex consists of five Cineplex halls. According to Tgvs overview website (2013), it stated that the invention of 3D movie is become popularity. In order to meet the expectation and satisfy customers demand, Jerry Success Cineplex had provided two digital screen movie halls for 3-Dimensional (3D) screening. Boswell, D. (2012, p.25) illustrates in his study that the term 3D is typically a reference to a motion picture that enhances the illusion of depth perception. Thus, within the five Cineplex halls, it has 3 normal screen movie halls for normal screening and two digital screen movie halls for 3D screening. Besides that, the total seats of Jerry Success Cineplex are 750 seats where each of the Cineplex halls consists of 150 seats. Out of 150 seats, 24 seats are couple seats in each Cineplex halls. On the other hand, the price of the movie ticket that Jerry Success Cineplex sell is depends on the types of seat and the day that their customers choose to watch the movie. For example, the ticket price for couple seats may more expensive than the normal seat, customers can purchase cheaper movie tickets on every Tuesday and the ticket sells on every Sunday will more expensive than the normal day. The customers who purchase at Jerry Success Cineplex include teenagers, single adults, married adults, married adults with kids, men and women. However, the range of customers who purchase to watch the movie is according to the film rating system. Earlier research (The Film Rating System (CARA) website, 2012) demonstrated that the main aim of film rating system is to provide information for the parents to decide whether the film is suitable for their family. Thus, the rating of movie is categorized into Guidance Audiences (G), Parental Guidance Suggested (PG), Parents Strongly Cautioned (PG13), Restricted (R) and No One 17 and under Admitted (NC17). (For more detail information, see Appendix A) For example, the movie of Flight by John Gatins is under restricted to 18 years and over of the film rating system. Thus, the people who less than 18 years old is not allowed watching this movie. However, the movie of the Spiders by Joseph Farrugia Tibor Takà ¡cs that showing recently is under the rating of Parents Strongly Guidance (PG13). PG13 represented that this movie may have mild sexual and/or drug references and it is suitable for the audience aged 13 and above. (For the motion picture rating system of the movie of Flight and Spiders, see appendix B1 B2) 2.1.2 Conclusion Finally, Jerry Success Cineplex is generating profit. The interest rate that Jerry Success Cineplex had made is 15% and the revenue is 25.2 thousand for 2012. It shows that Jerry Success Cineplexs business performance is at the growth stage. Therefore, Jerry is decided to improve his business to the maturity stage. 2.2 Strength and Weakness Every company has its strength and weakness. Strength is the traits of the company that are functional to achieving the objectives. Strength also refers to the advantages of a company has over its competitors. However, weakness refers to the attributes of the company that are destructive to achieving the objectives and it is the drawback of a company which may cause the company unable to suppress their competitors. 2.2.1 Strength of Jerry Success Cineplex The first strength of Jerry Success Cineplex is the Cineplex had provided the services of buying movie tickets via internet. Nowadays, technology has become very popular to human beings and it has brought a lot of advantages to the society in different field such as business, education, and entertainment. Thus, Jerry Success Cineplex is utilizing this point and allowed their customer to buy movie ticket via internet. In this way, the consumers can choose an appropriate time to watch the movie they want. Other than that, the office workers who go to the work from 9.00 a.m. until 5.00 p.m. may not have time to go to Jerry Success Cineplex to purchase movie tickets. Therefore, the services of buying movie tickets online by Jerry Success Cineplex allowed the customers do not need to utilize their lunch or break time to line up at the ticket counter to buy movie tickets. Secondly, the seats in Jerry Success Cineplex hall are wide and suitable. The model of seats that Jerry had sel ected is Reclining Cinema Chair HJ95B which had the certification of ISO9001:2000 ISO14001:2004. (For the information about the seats, see references C) Although the total seats within Jerry Success Cineplex is lesser than the others cinema in Ipoh, however, Jerry is persist to provide first class services and environment for their customers. It is because Jerry hopes that the consumers have a homely feel when they are watching movie at Jerry Success Cineplex. Furthermore, each of the seats in the Cineplex hall has provides a cup holder for the consumers to place their drinks. Finally, the numbers of movie that showing in Jerry Success Cineplex is more than the other Cinema in Ipoh. Every day, Jerry Success Cineplex will show 8 movies. The earliest movie showing time is 10:30 a.m while the latest movie showing time is 11:45 p.m. However, the latest movie showing time in weekend and holiday is 12:25 a.m. Besides that, each of the movies will show 3 times daily. This allowed the c onsumers who missed the movie has the chance to watch the movies at another time at the same day. 2.2.2 Weakness of Jerry Success Cineplex First of all, the choice of food and drinks that sells in Jerry Success Cineplex is less than its competitors. For example, one of the competitors of Jerry Success Cineplex, TGV cinema which located at Aeon Station 18, Ipoh has sells various types of snack food and drinks for the consumers who purchase at their Cinema. The snack food that TGV cinema sells include normal popcorn, caramel popcorn, sausage, mashed potato while their drinks include ,soft drink, Ice Lemon Tea, can drink such as Mocha and Latte. However, the snack food that Jerry Success Cineplex sells only has normal popcorn and biscuit while the drinks they sells merely mineral water, Coca-cola and Nescafe. Secondly, the movie ticket of Jerry Success Cineplex is more expensive than others cinema at Ipoh. For example, the movie ticket of TGV cinema at Aeon Station 18, Ipoh at normal day is RM10 while Jerry Success Cineplex sells their movie tickets price at RM13. Other than that, a movie ticket price of TGV Cinema on weekend and holiday is RM12 while Jerry Success Cineplex is RM15. Furthermore, TGV cinema sells the couple seats movie ticket at RM34 while the price of couple seats movie ticket at Jerry Success Cineplex is RM 40. Finally, Jerry Success Cineplex had not provided benches at the waiting area of the Cineplex. As a results of Jerry Success Cineplex does not provided benches for their customers who waiting for the movie opening time, the consumers will force to stand at the waiting area until the gate is open for them to enter to the Cineplex hall. In addition, it is inconvenience for the consumers who stand at the waiting area with holding their foods and drinks. 2.2.3 Conclusion In short, things are not perfect where everything with strengths must also have its weaknesses. The strengths and weaknesses of Jerry Success Cineplex has provides information that is useful in matching his business resources and capabilities with the competitive environment that it operate in. 2.3 Plan of Action After analyzed the strength of Jerry Success Cineplex, Jerry should implement various plan of action in order to reinforce the performance of his business. A study by Buchanan, J. (If Better is Possible, 2008, p.18) argues that if better is possible, good is not enough. Thus, Jerry should suggest action that will capitalize on the companys strengths. Other than that, the weakness of Jerry Success Cineplex would lead the business making loss. Therefore, Jerry must plan action to overcome its company weakness to gain over the competitors. 2.3.1 Plan of Action to Capitalize on the Strength One of the plan of action to capitalize on Jerry Success Cineplexs strength is to update the companys webpage daily. For example, Jerry needs to update the movies show time daily in order to allow his customers check the latest movie show time. Jerry also should provide the movie trailer and detail such as the synopsis, rating and language of the particular movie on his company webpage. Besides that, Jerry should offer a blog page on his company webpage to let the customers leave their comments and feedbacks after they watched the movie. In this way, the customers who want to buy movie tickets online can do a deep research about the movie they want to watch which helps them to allocate their time and decide an appropriate movie for the family. Secondly, a wide and suitable seat may not enough to satisfy customers needs. Therefore, Jerry also needs to ensure the customers able to purchase their services in a superior environment. For example, Jerry must instruct his employees to spend at least 15 minutes to clean up the Cineplex halls once the movie is end. Again, Jerry should maintain the sound system and air-conditional system of the Cineplex halls periodical in order to make sure the operation is able to work smoothly as well as to avoid any mistake happened at the movie showing time. Although Jerry Success Cineplex has provided various choices of movie for their customers, however, not every movie is acceptable by the customers and it may affect the sales of the movie drop. On the contrary, people will watch their favorite movie repeatedly because people love to learn and understand the things they love where it will make them happy. Earlier research (The Science of Re-runs website, 2012) had shown that if we can took at the underlying drivers of re-consumption, we can help business to better understand their customers and help them create products that consumers will use again and again. For example, if the box office of a particular movie is poo r, Jerry should plan to stop showing the movie in order to reduce wastage. However, if the box office of a particular movie is popular by the customers, Jerry should decide to extend the showing time of the movie. It is because it may allow Jerry to generate more profit by reducing the wastage. 2.3.2 Plan of Action to Overcome the Weakness Due to the choice of food and drinks that sells at Jerry Success Cineplex is less, therefore, Jerry should plan to provide more choices of food and drinks to sell at the Cineplex. In addition, Jerry can apply pull strategy to attract more customers. Padua, D. (2013, p.208) have proposed that a pull strategy involves motivating customers to seek out your brand in an active process. Thus, Jerry Success Cineplex can implement the pull strategy through sales promotion at the special days such as Chinese New Year, Valentines Day, and Christmas day. For example, Jerry Success Cineplex has showing the movie of Titanic on Valentines Day. Then, Jerry should provide limited edition couple mug with the image of the actor and actress of Titanic. Moreover, Jerry must carry out few terms and conditions for those who want to get the limited edition couple mug. For example, after the consumers purchase the foods and drinks above RM20, they should only add on another RM15 to get the limited edit ion couple mug. In this way, the consumers may buy more in order to get the limited edition couple mug and it may increase the sales and profits of Jerry Success Cineplex. Jerry Success Cineplexs movie ticket is more expensive than others cinema. In order to overcome this weakness, Jerry can apply one of the pricing strategies which known as competition based pricing. Pride, W. et al. (2011, p.385) have proposed that a company that apply competition based pricing strategy might decide to be lower than competitors price, slightly higher than competitors price or at the similar level. Thus, Jerry Success Cineplex can charge the same price on the movie ticket based on the price of movie tickets that its competitor charges. For example, if TGV cinema at Aeon Station 18, Ipoh sells its movie ticket at RM10, then, Jerry Success Cineplex should charge the same price level as TGV cinema charged. Macroeconomics in Context (Goodwin, N. et al., 2009) demonstrated that people tend to look for cheaper substitute. Therefore, Jerry Success Cineplex is able to attract more consumers to purchase at his Cineplex as the price of movie ticket is reduced and same as the other cinema. Finally, Jerry should provide few benches at the waiting area for the consumers who waiting for the movie opening time. Once Jerry had provided benches at the waiting area at his Cineplex, the customers do not need to stand in front of the waiting area with holding their foods and drinks. Other than that, it allowed parents able to look after their children by let the children sit at the benches and waiting for the movie. 2.3.4 Conclusion It is important for Jerry to develop plan of action in order to capitalize the strengths and overcome the weaknesses of Jerry Success Cineplex. It is because it may improve the performance of Jerry Success Cineplex. Hence, different strategies such as pull strategy and competition based pricing strategy need to apply in the business to overcome the business weaknesses. 2.4 Improvement Growth Jerry wants advice from an experienced business executive to help him investigate the ways in which the business existing performance could be maintained and strengthened. In order to improve the growth of Jerry Success Cineplex, few suggestions are giving to Jerry for him to expand his business. The ways for Jerry Success Cineplex to strengthen his business are takeover and joint venture with another company. Jerry also can expand his business to more shopping complex through bidding and globalization. 2.4.1 Ways to Maintain and Strengthen Business Performance People tends to takeover others business when their business growth bigger. Machirajus Merges, Acquisitions and Takeovers (2007, p.3) asserts that takeover refers to change in the controlling interest of a company. Takeover not only allowed the businesss new owner to perform their business effectively and efficiently, it is also enables the company to retain the existing market share and avoid administrative procedure. It is because the new businesss owner already had established customer network as well as the past experience in overseeing and coordinating in their past business. For example, Jerry Success Cineplex and ABC Cineplex are two different Cineplex that serving different areas customers. Then, Jerry has capital to buy ABC Cineplex and ABC Cineplex is willing to sell the Cineplex to Jerry. Once ABC Cineplex takeover by Jerry Success Cinema, ABC Cineplex will not exist anymore and the whole ABC Cineplex will be organized by Jerry Success Cineplex. Hence, Jerry Success C ineplex is able to retain its existing market share as well as expand his business. In order to achieve growth, Jerry may decide to implement joint venture. Joint Venture in the International Arena (Prescott, D. Swartz, S., 2008) commented that joint venture refers to a joint undertaking by two existing business in which they share risk, control and management. When a company performs joint venture, the whole supply chain is owned by the company itself. Hence, the company is able to share strength, reduce risks and increase competitive advantages in the market place. For example, Jerry Success Cineplex joint ventures with Fee Fye Confectionery Sdn. Bhd. and Foe Fum Beverages Sdn. Bhd. that supply snack food and soft drinks to his Cineplex. Then, Jerry Enterprise will form to control Fee Fye Confectionery Sdn. Bhd. and Foe Fum Beverage Sdn. Bhd. In the end, Jerry Enterprise may also supply to certain outlet and Jerry may joint ventures with their consumers again. In this way, Jerrys businesses will growth bigger and he is capable to expand his business in the future. Besides takeover and joint venture, Jerry can strengthened his business through expanding Jerry Success Cineplex to more Shopping Complex at another states. In order to expand Jerry Success Cineplex to more Shopping Complex, Jerry should actively bid for the contract to build his Cineplex in the coming new shopping Complex. Once Jerry gets the rights to build his Cineplex in new shopping Complex, he is able to expand his business to other states within Malaysia. In addition, its business wills growth bigger and the market share will be increased. After expand the business to other states in Malaysia successfully, Jerry can plan to globalize his business in the future. Economic globalization is a historical process, the result of human innovation and technological progress. It refers to the increasing integration of economies around the world, particularly through trade and financial fl ows. The terms sometimes also refers to the movement of people (labor) and knowledge (technology) across international borders. As a result of globalization refers to the process where each and every countrys international market and production become increasingly interdependent as a consequence of changing dynamic of products and services, hence, it assists expand economic freedom and spurs competition. The research shows (Erwin, J. Smith, Z., 2008, p.2) globalization raises the productivity and living standards of people in countries that open themselves to the global marketplace. For example, if Jerry expands Jerry Success Cineplex to the foreign country, it will bring benefits to the citizen in Malaysia where globalization has reduced poverty and assists our countrys living standard growth rapidly. 2.4.2 Conclusion In a conclusion, people tend to expand their business rather than pristine guarding a business when their business growth bigger. Therefore, Jerry is looking for different ways to improve and expand his business. As an experienced business executive, I had recommended Jerry to growth his business through take over and joint venture with another company. Besides that, Jerry may expand his business to more Shopping Complex at other states or considered to globalize his business to the world. 3.0 Conclusion and Recommendation In Task 1, I had stated the business performance of Jerry Success Cineplex. First and foremost, Jerry Success Cineplex is generating profit. The revenue of Jerry Success Cineplex at 2012 is 25.2 Thousand. Jerry Success Cineplex consists of 5 Cineplex halls with the total of 750 seats. Then, customers who purchase at Jerry Success Cineplex include teenagers, adults, married adults and married adults with kids as well as men and women. In task 2, I found out that every business will has its strengths and weakness. Moreover, the strengths of a company also known as the competitive advantages that enable the company to utilize these advantages to gain over their competitors in the same industry. On the other hand, the weaknesses of a company also refer to the dangers that lead the business making loss. Thus, Jerry should identify and understand Jerry Success Cineplexs strengths and weaknesses in order to capitalize on the companys strength and overcome its weakness by implement diff erent strategy. Task 3 regards to the plan of action that will capitalize on the Jerry Success Cineplexs strengths and the ways to overcome its weaknesses. Based on the drawbacks of Jerry Success Cineplex, I would advise Jerry to using the pull strategy and competition based pricing strategy to overcome its weakness. On the other hand, the actions to capitalize Jerry Success Cineplex is Jerry should update his company website daily, improve the sound system and conditional system periodical and decide the period of showing the particular movie properly. Finally, I had learned the ways to maintain and expand business. Based on my opinion, the few advise that I had given to Jerry for expand his business is takeover and joint venture with another company, operate the Cineplex to more shopping complex at another states in Malaysia and globalization.

The Costs of Smoking Essay - 1250 Words

The Costs of Smoking It has now been more than 50 years since Richard Doll and Bradford Hills discovery linking tobacco smoking with lung cancer has been published. Their conclusion that â€Å"smoking is a factor â€Å" (1), that causes the production of carcinoma of the lung has been confirmed by many further studies done by different scientists throughout the world. These studies have also ascertained connection between smoking and heart dieases, cancer (especially lung cancer), bronchitis, organ failure, indigestion. In my essay I will discuss the costs of smoking in terms of health care associated with tobacco-related illness and the fact that a smoker’s quality of life is reduced and life span†¦show more content†¦Ã¢â‚¬Å"This increases heart rate and blood pressure and decreases the blood supply to the extremities - for example, the hands and feet.†(2). Therefore smoker are more likely to suffer from heart disease than people who do not smoke. * Nicotine also affects the platelets by making them stickier which, â€Å"can lead to an increased risk of blood clots forming.†(3). 2. Carbon monoxide:  · Carbon monoxide is a gas that diffuses across the alveoli and is absorbed into blood.  · In the blood it combines directly with haemoglobin inside the red blood cells and so forms carboxyhaemoglobin.  · This means that the hemoglobin is stopped from becoming fully saturated and therefore there is less hemoglobin available to carry oxygen (â€Å"it carries 5-10% less oxygen† (4)).  · So basically someone who smokes heavily and inhales up to 1/5 of his hemoglobin is combined with carbon monoxide instead of oxygen!  · It also damages the heart because it supplies the heart with less oxygen and more carbon monoxide can harm the linings of arteries. 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This section look at the cost smoking have on government, most notably, the cost of smoking to the NHS such as prescription costs and the cost of the ‘stop smoking’ campaigns which puts an substantial deficit for the NHS budget. A report published by Health Social Care Information Centre revealed that the illness and disease associated with smoking gives rise to costs in the NHS (Eastwood, P Head, S 2013). The costs of smoking can be categorisedRead MoreShould Smoking Be Banned Harmful Effects On Individuals And The Economy1498 Words   |  6 Pages Smoking- A Costly and Deadly Habit One of the most common problems today that are killing people all over the world is smoking. Stress, personal issues, and high blood pressure are many reasons why people start this horrible habit. One cigarette leads to another which then can lead to major addiction. When someone smokes a cigarette they are not only hurting themselves, but others around them. 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Kat s Life Dramatic Changes - 1435 Words

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Storage And Computation In Cloud Computing â€Myassignmenthelp.Com

Question: Discuss About The Storage And Computation In Cloud Computing? Answer: Introducation A recognized and renowned regional retailer of Australia is the Webbs Stores. The main business of this company is to sell food items. It also sells some of the specialty stuffs. The company has two original data centers (Arora, Parashar Transforming, 2013). They are in Sydney and Melbourne. Apart from these two main data centers, the company even has some of the regional data centers in Brisbane, Bathurst, Port Macquarie, Auckland and Wagga. Recently, they have decided to move their database from MS SQL Server 2012 R2 to IaaS instance. Webbs Stores have taken a decision of undertaking cloud computing for their business. The problem with this decision is that the data management, the operational and application complexities have become much complicated and they are not able to handle them. They have even decided to close down the regional data center in Auckland because of its traditional infrastructure (Avram, 2014). They could have easily replaced or updated its existing infrastru cture. All the services and the important data are shifted to the cloud database. A Risk and Security Workshop is planned to run for accessing the security risks, threats and the possible control methods, which are need for a hybrid cloud. The following report covers a detailed discussion on the Webbs Stores case study. The report also briefs about the benefits of data migration to cloud IaaS infrastructure. The threats of data migration to cloud are also provided in the report. The report even describes the use of cloud in case of removal and backup of the records. The report further helps to understand how to protect and control the access to the data and services for migration of data. Proper suggestions and recommendations are given in the following report. Type of Security Deployed Webbs Stores have decided to move their database from MS SQL Server 2012 R2 to IaaS instance. They are worried about the security of their data and services. The type of security policy that should be deployed is the authentication and authorization policy (Dinh et al., 2013). Authorization is the permission given to a particular organization or individual for performing a task or job. Authentication is the process of verification of the identity of an individual, who will be performing a task. This security policy is extremely important in case of cloud computing as it provides permission and sanctions the activity to be performed. The open normative format of data, used for authentication purpose in cloud is the SAML or Security Assertion Markup Language (Garg, Versteeg Buyya, 2013). Webbs stores is moving their data to IaaS instance. The best IaaS instances the Microsoft Azure and AWS. The data moved to cloud is bulk in quantity. This type of policy would be helpful for them for protection of their data and services during migration. Benefits and Issues of Deployment The type of data security policy Webb should take is the authentication and authorization. Various advantages will be obtained by them due to this deployment. The benefits are as follows: i) Security: The first and the foremost thing that comes in mind during data migration is the security. Cloud computing provides excess security for transferring data (Fernando, Loke Rahayu, 2013). Moreover, authorization and authentication policy enables only the sanctioned and authorized users for accessing data or service. ii) Cost Effective: Cloud computing is extremely cost effective and does not incur much cost. This type of policy can be easily maintained with lower price. iii) Flexibility: This is again an important benefit that can be obtained by this security policy (Rahimi et al., 2014). The whole system turns out to be flexible after deployment. iv) Scalability: Authentication and authorization makes the database extremely scalable. The advantages of this security policy do make it popular enough to be accepted by several organizations (Arora, Parashar Transforming, 2013). However, it does have few disadvantages. The problems that can be faced after the deployment are as follows: i) Encryption: Encoding any message is a must for authentication and authorization policy. This can be an issue as there always exists a chance of losing the encryption key. ii) Complexity: this is another issue that is normally faced after deployment of this policy (Malawski et al., 2015). The implementation of this policy is complex in nature. iii) Brute Force Attacks: The most common attack that is faced due to this type of policy is the brute force attack. The hacker or intruder gets the password by a software and is able to get all the data. iv) Storage: The storage of usernames and passwords are hacked easily, the moment they are authenticated. Security risks are extremely common for migration of data. Webbs Stores will be migrating the data and services to cloud from MS SQL Server R2 database to IaaS instance (Botta et al., 2016). This new database can have various risks. The threats that are common for database are as follows: i) Loss of Data: This is the most significant threat for migration of data. The data can be lost when it is transferred to another database (Li et al., 2013). Moreover, there is a chance that the data cannot be recovered, which is extremely harmful for the company. ii) Database Corruption: This is the second most significant risk during data migration. The entire database can get corrupted and cannot be recovered. The IaaS Infrastructure Threats and risks are also common for the infrastructure of the cloud, which is the IaaS. The threats are as follows: i) Denial of Service Attacks: This is the most significant threat that occurs in the infrastructure during data migration. When a user uses the resources of the cloud, the overall quality of the services that are used by other users, gets degraded (Almorsy, Grundy Mller, 2016). The intruders utilize this opportunity and get all the resources for denying or slowing down the services. The attack is known as the denial of service or DoS attack. ii) Insider Threats: During migration of data, the infrastructure enables the administrator for accessing the data and the database. This type of risk is known as the insider threat. The Communications The communications between the IaaS instance and Webbs Stores can attract various threats and risks. The risks are as follows: i) Breaching of Data: Breaching of data is extremely common when migration is done (Li et al., 2013). The moment IaaS and Webbs Stores communicates with each other, this type of risk occurs. ii) Incompatible Database: The second most significant threat is the incompatibility of database. It must be compatible to avoid all types of threats while communication. Risks with Backup of Data i) Backup: Periodical backup is extremely needed for any company. Although, there are some risks that are common during the backup of data (Malawski et al., 2015). The risks are as follows: Security: Lack of security can be vulnerable during backup of data. Often data is lost during this backup. Control over Data: During backup of data, the cloud provider obtains the total control and access of the data. There is always a chance that the data can be intercepted. ii) Storing of Data: Data is normally stored in the cloud storage. Webbs stores might face various threats during this storage of data (Xiao, Song Chen, 2013). They are as follows: Security: Security is the most significant threat during data storing. Often data is lost during this phenomenon. Lack of Standardization: The cloud vendor never follow a normal set of protocols or rules for supporting their business (Xiao, Song Chen, 2013). The selection of the vendors should be done carefully by Webbs Stores. iii) Data Retrieval: Several risks are even common during retrieval of data. They are as follows: Snooping: The intruder can always snoop into the data, the moment it is retrieved from the cloud (Almorsy, Grundy Mller, 2016). This is extremely dangerous for confidential data. Leakage of Data: Leakage of data is the most significant risk during data retrieval. Webbs Stores should be careful during their retrieval especially because they are using public cloud. Cloud Backup in DR Plans Cloud DR Plan or disaster recovery is a strategy for any type of backup and recovery of data that is utilized for storing and maintaining of records (Whaiduzzaman et al., 2014). These are stored for security issues. The most important task is done by the cloud backup. The DR plan will simplify the overall procedure of data migration. Only the storage is needed to be transferred. This will in case migrate the entire the data with that particular storage (Xiao, Song Chen, 2013). The benefit that Webbs Stores will be getting is that the entire data will have a copy that is sent to the offsite server by a public network. The major benefit of backup and restore strategy is the easy and simple backing up of data. The whole system of the database of Webbs Stores will be altered with this strategy (Rahimi et al., 2014). The second benefit is that if any data is lost during migration, it can be quickly and easily recovered. Therefore, the cloud recovery plan is extremely helpful for Webbs Stores. Protection of Access and Recommendations Access is the most important security factor. Everyone should not have the access to all the data and services. The authorized and authenticated users should be allowed to access the data and services of Webbs Stores. IaaS Infrastructure The IaaS infrastructure should not be accessed by everyone. Two significant methods are mentioned below for protection of access to the IaaS infrastructure. They are as follows: i) Physical Access to Infrastructure: The physical access should be protected and secured so that there exists no loopholes in the security (Wei et al., 2014). This will prevent the unauthorized users to access the infrastructure and thus it can be protected. ii) Access via API: Unauthorized use of API should be stopped and mitigated for Webbs Stores (Sanaei et al., 2014). It is recommended that they should check and stop this type of access on an immediate basis. MS SQL Server 2012 R2 Cloud Instance The overall access to the previous database, which is the MS SQL Server 2012 R2 can be protected by some methods (Rahimi et al., 2014). Two suggested methods are as follows: i) Physical Access: The physical access should be protected and secured so that there exists no loopholes in the security of the components of hardware and server. ii) Operating system Access: Webbs Stores should be strict about their access to the operating system (Rittinghouse Ransome, 2016). Firewalls might protect their operating system easily. Cloud Network Infrastructure Webbs Stores should protect and control their access to the cloud network infrastructure. Two recommendations are provided for controlling the access to the cloud network infrastructure. They are as follows: i) External and Internal Threats: Cloud network infrastructure always have the risk from external and internal threats (Sanaei et al., 2014). Webbs stores should be careful about their security of cloud network infrastructure. ii) Server Monitoring: Webbs Stores should monitor their server regularly so that the access is controlled (Tao et al., 2014). This can protect the access of the cloud network infrastructure. Cloud Backup and Restore Infrastructure Webbs Stores should protect and control the access of the backup and restoration infrastructure. Two suggestions that can help Webbs Stores in this phenomenon are as follows: i) Encryption: Encryption is the procedure of hiding a confidential data or information in such a way so that it does not get stolen by intruder (Hashem et al., 2015). It encrypts the data into a cipher text and only the authorized receiver is able to access that data. Webbs Stores should opt for encryption for protection of access to the backup and restore infrastructure. ii) Passwords: Passwords can protect any system from hackers and intruders. Webbs Stores should protect their cloud backup and restore infrastructure by applying password protection to it (Botta et al., 2016). It is recommended that the password should be biometric authenticated. The above mentioned recommendations will be extremely helpful for the Board of Webbs Stores for migration of data. Conclusion Therefore, from the above report it can concluded that, a recognized and renowned regional retailer of Australia is the Webbs Stores. The main business of this company is to sell food items. It also sells some of the specialty stuffs. The company has two original data centers. They are in Sydney and Melbourne. Apart from these two main data centers, the company even has some of the regional data centers in Brisbane, Bathurst, Port Macquarie, Auckland and Wagga. Recently, they have decided to move their database from MS SQL Server 2012 R2 to IaaS instance. Webbs Stores have taken a decision of undertaking cloud computing for their business. The problem with this decision is that the data management, the operational and application complexities have become much complicated and they are not able to handle them. They have even decided to close down the regional data center in Auckland because of its traditional infrastructure. They could have easily replaced or updated its existing infra structure. All the services and the important data are shifted to the cloud database. A Risk and Security Workshop is planned to run for accessing the security risks, threats and the possible control methods, which are need for a hybrid cloud. The above report covers a detailed discussion on the Webbs Stores case study. The report also briefs about the benefits of data migration to cloud IaaS infrastructure. The type of security policy that should be deployed is the authentication and authorization policy. The various threats of data migration to cloud are also provided in the report. The report even describes the use of cloud in case of removal and backup of the records. The report further helps to understand how to protect and control the access to the data and services for migration of data. Proper suggestions and recommendations are given in the following report. Migration of data from MS SQL Server R2 database to any IaaS instance would be extremely helpful for the company. References Almorsy, M., Grundy, J., Mller, I. (2016). An analysis of the cloud computing security problem.arXiv preprint arXiv:1609.01107. Arora, R., Parashar, A., Transforming, C. C. I. (2013). Secure user data in cloud computing using encryption algorithms.International journal of engineering research and applications,3(4), 1922-1926. Avram, M. G. (2014). Advantages and challenges of adopting cloud computing from an enterprise perspective.Procedia Technology,12, 529-534. Botta, A., De Donato, W., Persico, V., Pescap, A. (2016). Integration of cloud computing and internet of things: a survey.Future Generation Computer Systems,56, 684-700. Dinh, H. T., Lee, C., Niyato, D., Wang, P. (2013). A survey of mobile cloud computing: architecture, applications, and approaches.Wireless communications and mobile computing,13(18), 1587-1611. Fernando, N., Loke, S. W., Rahayu, W. (2013). Mobile cloud computing: A survey.Future generation computer systems,29(1), 84-106. Garg, S. K., Versteeg, S., Buyya, R. (2013). A framework for ranking of cloud computing services.Future Generation Computer Systems,29(4), 1012-1023. Hashem, I. A. T., Yaqoob, I., Anuar, N. B., Mokhtar, S., Gani, A., Khan, S. U. (2015). The rise of big data on cloud computing: Review and open research issues.Information Systems,47, 98-115. Hashizume, K., Rosado, D. G., Fernndez-Medina, E., Fernandez, E. B. (2013). An analysis of security issues for cloud computing.Journal of Internet Services and Applications,4(1), 5. Li, M., Yu, S., Zheng, Y., Ren, K., Lou, W. (2013). Scalable and secure sharing of personal health records in cloud computing using attribute-based encryption.IEEE transactions on parallel and distributed systems,24(1), 131-143. Malawski, M., Juve, G., Deelman, E., Nabrzyski, J. (2015). Algorithms for cost-and deadline-constrained provisioning for scientific workflow ensembles in IaaS clouds.Future Generation Computer Systems,48, 1-18. Rahimi, M. R., Ren, J., Liu, C. H., Vasilakos, A. V., Venkatasubramanian, N. (2014). Mobile cloud computing: A survey, state of art and future directions.Mobile Networks and Applications,19(2), 133-143. RittinghouType of Security Deployedent, and security. CRC press. Sanaei, Z., Abolfazli, S., Gani, A., Buyya, R. (2014). Heterogeneity in mobile cloud computing: taxonomy and open challenges.IEEE Communications Surveys Tutorials,16(1), 369-392. Tao, F., Cheng, Y., Da Xu, L., Zhang, L., Li, B. H. (2014). CCIoT-CMfg: cloud computing and internet of things-based cloud manufacturing service system.IEEE Transactions on Industrial Informatics,10(2), 1435-1442. Wei, L., Zhu, H., Cao, Z., Dong, X., Jia, W., Chen, Y., Vasilakos, A. V. (2014). Security and privacy for storage and computation in cloud computing.Information Sciences,258, 371-386. Whaiduzzaman, M., Sookhak, M., Gani, A., Buyya, R. (2014). A survey on vehicular cloud computing.Journal of Network and Computer Applications,40, 325-344. Xiao, Z., Song, W., Chen, Q. (2013). Dynamic resource allocation using virtual machines for cloud computing environment.IEEE transactions on parallel and distributed systems,24(6), 11